This is a true story, for anyone thinking I'm getting creative for 'review purposes'. When I first opened
Colgate Max White One Optic* toothpaste, I couldn't help but "ewww" at the silverish grey colour! It's not exactly standard for a toothpaste is it? Then my "ewww" turned to 'oooh' as I realised it looked kinda sparkly and rather cool (yes I may have slathered it on the back of my hand like a makeup swatch-beauty blogger problem!). I showed my sister who was nearby at the time, that I had this new toothpaste to try (yes disclaimer, technically there was no 'Bought' in Bought & Thought this week). I explained it would apparently instantly whiten my teeth, but other than the colour of the toothpaste, she was rather disinterested (not unusual for her, she is not the beauty addict I am-beauty blogger problem part 2)! I tried it, showed her my teeth "do they look whiter, can you see a difference?" I asked, she literally grabbed the tube out my hand and proceeded to use it herself! She was genuinely excited (usually reserved for boybands or toys), so I assumed, it had worked!
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